Integrated Brand Collaboration Campaign: Cowboy Pools x Kin Euphorics
I led a five-person team in developing a fully integrated brand collaboration campaign over the course of a semester, exploring where backyard leisure and the non-alcoholic wellness movement could intersect to create a premium relaxation experience.
Guiding the full campaign process, from SWOT, competitive, and audience analysis through to creative execution across multiple channels. The work produced three distinct campaign concepts built around UGC strategy, influencer partnerships, experiential activations, and media planning. Each concept was delivered with supporting KPI frameworks and key account deliverables. Explore the full campaign deck below.
