Fruitful Commons - Brand & Expansion Strategy
I partnered with Fruitful Commons, an Austin sustainability nonprofit, to help grow their reach and sharpen their brand! This included audience targeting and website UX recommendations, as well as writing, storyboarding, and editing a mission-driven brand video.
Mission and Identity Video
This is a brand video I produced on location at Festival Beach Food Forest to introduce the nonprofit’s mission to new Austin residents and environmental volunteers. I wanted to showcase Fruitful Commons through the voices of the people who experience it firsthand, by interviewing community members and staff.
I handled the full production process from concept to final cut. This included writing the script, building the storyboard, leading the interviews, and editing footage from multiple camera angles into a cohesive, mission-driven piece.
Marketing collateral/deliverables aligned with FFC branding guide:
